The Serious Games Institute (SGI) at Coventry University is a multi-million pound regional development investment in advanced facilities for applied research, business incubation and demonstration showcasing for the emerging games industry. SGI aspires to be a national and international centre of excellence and a regional hub for serious games applications.
The project originated from West Midlands strength in global electronic games market through local companies like Blitz Games, Codemasters and PixeLearning and poineering work in the application of electronic hgames to serious business applications - primarily e-Learning and simulation.