Project Aims

The aim of this IDM (Interactive Digital Media project) is to carry out a mapping of the Serious Games Industry within the UK, and take a global snap shot to map where the UK fits into the worldwide perspective. By investigating companies defining themselves as serious Games companies, and those who will compliment the sector, readily available products will be sectioned out to create an on-line brochure, allowing ease of use for prospective buyers. The final part of this study is to carry out an effectiveness study on select games.

The following outcomes will be achieved:

• A detailed report mapping the Serious Games Industry in the UK, and identifying other Digital Media companies who can complement the Serious Games Industry
• An online brochure to allow for ease of use for prospective buyers when looking for a Serious Game
• Case studies detailing the outcome of the effectiveness study
• Dissemination events to showcase results and new online brochure

Project Origin

The Serious Games Exposed project is funded by AWM (Advantage West Midlands) under the Interactive Digital Media Project. Digital 2.0 is partnered with the Serious Games Institute to carry out the project, and complete it by March 2008.

This project has been defined and set up through the recognition of gaps in the Serious Games market which required attention in order for the Industry to grow.



Project Lead and Coordinators:

Jude Ower
(MD – Digital 2.0)

Sara De Freitas
(Research Director, SGI)
Project Support

Funded by AWM as part of the Interactive Digital Media project

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