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An International Centre for Excellence in Serious Games Applied Research, Business Engagement and Study

An operating division of Coventry University Enterprises Ltd

A Lecture on Essential Features of Serious Games Design: Mapping learning attributes to learning mechanics

A Lecture on Games Design

Serious games have seen an exponential growth as means to help students enhance competences, skills and overall learning experience...

IMCL conference 2015

Re-Mission on BMJ

Games and simulations have had a new lease of life in the digital revolution. We now have fascinating games that are also tools for learning complex knowledge, and engaging simulations that are used for pleasure and work-related training and education.

Call for Book Chapters

Dr Lameras takes SRHE

Study visit Award

Bringing professionals from the worlds of healthcare and games technology to discuss how the best aspects of games are starting to shape how people engage with their own health and provide better care for others.

Games for Health

This book examines the implications of computer-generated learning for curriculum design, epistemology, and pedagogy, exploring the ways these technologies transform the relationship between knowledge and learning, and between teachers and students.

Prof de Freitas New Book

The new MSc in Digital Games and Business Innovation offers students the chance to learn about digital games, gamification and how they can be applied in real world situations to innovate businesses. The programme is cross-disciplinary and it is suitable for those with computer science, business, arts and design, or psychology undergraduate degrees

Apply now for our MSc

Prof Sara de Freitas talks about the GALA project

Prof de Freitas on GALA

Prof Sara de Freitas new BookDigital games continue to enable innovative learning in the classroom, however, its implementation into the educational system requires a fundamental approach to achieve its greatest level of effectiveness.

Latest Publication

Games for health Website

The first GALA Summer School on Serious Gaming will take place from Monday, September 2nd (starting in the early morning) to Friday, September 6th, 2013 (finishing in the early afternoon) at the University of Graz, Austria.

GALA Summer School

5th VS Games ConferenceVS-Games 2013, the fifth outing of the International Conference on Games and Virtual Worlds for Serious Applications will be hosted at Bournemouth University, UK between the 11th and the 13th of September 2013.

5th VS Games Conference

Serious Games for HealthcareWith advances in technologies and revolutions in patient, trainee, and public expectations, the global healthcare sector is increasingly turning to serious games to solve problems.

SG for Healthcare

You Feel Pressured? Be PR:EPARed!PR:EPARe (Positive Relationships: Eliminating Coercion and Pressure in Adolescent Relationships) - A serious game for Relationship and Sex Education (RSE)

Do You Feel Pressured?

Prof  de Freitas in Games Enhanced Learning PodcastListen to Prof De Freitas talk on the subject of Games Enhanced Learning in a STELLARnet podcast.

Games Enhanced Podcast

Prof de Freitas at the Womens Global ForumUnique to the Women's Forum, women's voices and perspectives are featured along with their male counterparts

Womens Global Forum


International Risk

MSc in Digital Games and Business Innovation - PGCert and PDDip also availableJoin the first Masters in Digital Games and Business Innovation in Europe, delivered by sector market leaders and with an emphasis on portfolio work, you will be prepared to enter the serious games and digital content world ...

MSc in Digital Games

International Rescue comes to Coventry UniversityA new way of training those working in disaster management is being forged by the partnership with Coventry University’s Serious Games Institute and Centre for Disaster Management and Texas A & M University (TEEX) ...

International Rescue at CU

Internships at the Serious Games InstituteIf you're looking to find a career within the Serious Games industry, an internship at the Serious Games Institute (SGI) could stand you in good stead ...

Internships at the SGI

Professor Sara de Freitas  Rethinking Learning bookRethinking Learning for a Digital Age addresses the complex and diverse experiences of learners in a world embedded with digital technologies.

Rethinking Learning book